| The biggest advantage of top search engine placement is enormous traffic and free advertising. Optimizing your pages for search engines serves as a great means of free advertising of your website. Therefore, you should take advantage of this free marketing opportunity by submitting your website to search engines. Some very economical search engine optimization methods are also provided here to help you increase the ranking of your website. The first step, however, is to Get a placement or get listed in the Search Engines. This should be the first thing that you do as soon as your site is up. Do not skip this step. You can do this one search engine at a time or use a service/product or company that will do a global search engine submission for you. The top two sites I trust and use for this purpose are: Further more you can also buy a directory listing at Yahoo. As to date of this writing, Yahoo! charges $299 (nonrefundable) for its Yahoo! Express expedited listing service, and $600 for adult oriented sites for search engine placement. Most affiliate marketers webmasters consider that a small price to pay for the large volume of traffic that Yahoo! can send to their site through search engine placement. After payment inclusion in the Yahoo directory is not confirmed. It only confirms that Yahoo will review and decide whether to list your website within seven business days from the date that you submit your website for review letting you know whether your website will be added or not. In case of rejection, you can file appeal and/or make changes to your website within a certain period and resubmit without paying again. If accepted, you will be charged $299 the following year and each subsequent year to maintain the listing. It is good value for your money to list your site with Yahoo and secure quality search engine placement! It is also one of the best ways to make Google crawl and pick up your home page quickly for search engine placement. A link from Yahoo! will contribute towards your most economical search optimization efforts and will improve your Google page rank. Some of the most popular search engines are: Submitting your website to search engines for search engine placement is one step and search engine optimization is another! It is vital for your business to get highly ranked by the search engines, especially if your website appears on the first twenty results. This keeps bringing a lot of traffic to your website for free. This can be achieved through some very simple and economical search engine optimization technique. Much before Google’s existence, search engines like Yahoo! used to classify sites according to descriptions submitted by their owners. Webmaster used to take search engine optimization advantage by stuffing their pages with Meta Tags and concealed keywords noticeable only to the search engines. Internet Surfers who searched the engines used to enter their specific keyword or combination of keywords and accessed a list of websites based on these keywords and descriptions. To find out how to get top search engine placement with most economical search engine optimization techniques by doing it yourself, also see “Search Engine Optimization Rules”. Google does not merely sort websites by their home pages. On the other hand, Google allows its users to search a topic based on every page of every website in its directory and as a result it accesses plainly billions of pages. According to Google-watchers, Google assesses websites in two ways. First is PAGE RANK and it denotes the relative importance of a site and each of its pages to the World Wide Web. The second one is RELEVANCE RANK, and it assesses the relevance of any web page to a particular search. Contemporary search engines use CRAWLERS or SPIDERS to assess your website and collect data to get your page rank and relevance rank. Google's spider is known as GOOGLEBOT. If you want to ensure that the spiders keep visiting your site and update your information, the best way is to keep adding quality content. To help the spiders, always link to new content from your home page. You also need to take care of keyword padding and Meta Tags. For more details on this click “Search Engine Optimization Rules”. There are other search engines like MSN and Ask. With the passage of time though, all the search engines are now using ranking techniques similar to Google’s. It's recipes are legally protected, and Google protects them like the Treasury guards. Still however, the experts are watching Google and they keep coming up with new ideas for best search engine placement of website through optimization of pages. See “Search Engine Optimization Rules”. Here is another great utility from Google. download the Google Toolbar, a free tool that shows the page rank of websites on a scale of 1 to 10. This could be very useful when you are assessing your website. If your website's ranking is zero on the Google Toolbar, it is not yet added to Google's database. The most highly ranked sites get rankings between 8 and 10. Similarly, a page rank of 5 to 7 depicts strong content. If your website is ranked between 1 and 4, you got to add more content. You could hire a Search Engine Optimizer (SEO) to optimize your website pages for top search engine placement but if you are asking my opinion, you should learn to do it yourself. You will find some very economical search engine optimization techniques here. Go visit “Search Engine Optimization Rules”, and implement the recommendations you find there, which represent the best current belief as to how to achieve a high ranking and take search engine optimization advantage over others. Lets move forward and start with, Pay-Per-Click Advertising.
on Search Engine Placement
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